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Let us take a look into interior design color trends within residential and commercial design for the new year. When analyzing homestyle trends, one may wonder, "Who in the world chose bright green as a top color I should incorporate into my home?" Let us go on a journey to answer the "why" and "how," 2024's color themes were chosen.
How Do Color Trends Come About?
When entering a new year, many designers and retail companies try to pinpoint and predict which colors will be popularized in the upcoming year. Each year brings new uses of patterns, prints, paints, and textures within ones home and office design. In order for designers and retail stores to stay on top of consumer's demands and desires, trends are created. Just as fashion retailers must keep up with producing new styles, interior designers must do the same. Designers continuously adapt to upcoming design movements to implement in order to best serve the customer. Many interior designers and retail firms rely on the research of coveted designers such as Martha Stewart's "Every 2024 Paint Color of the Year (So Far)" and House Beautiful's "The 2024 Color Trends That Designers Predict Will Dominate Our Homes" for color trend direction for the upcoming year. Design firms can rely on the research of sources whose jobs are built on studying predictions and trends in the design industry. Trends covering colors are crucial to the design industry, not only to create a fresh, exciting and fun variety, but to achieve new leading movements in the field.
How Are Color Trends Determined?
Global Influences on Color Trends:
Color trends are a result of many projected past, present and future factors. Experts in color studies for small and large design companies spend years forecasting color trends through the evaluation of societal, cultural and economic impacts within years prior. Other determining factors for color trends are fashion movements, top travel destinations, and housing patterns from years past, impacting color trends in the future. Many components of trends differ depending on the country, state, or institute one lives within. Significant topics in the world can also cause impacts on color trends in the year following the event.
Covid-19 is a great example of a global event, creating impacts worldwide down to the foreseen trends of highly desirable colors post-pandemic. In 2020 many people sought the outdoors to attain a place to be safe when meeting with friends or family as well as an escape into nature after staying inside for a prolonged span due to the pandemic. The pandemic caused numerous trends to surface in interior design from office and living space expansion due to working from home, all the way down to the paint used for ones living room walls. So, to answer... "Who in the world chose bright green as a top color for 2021?" A global pandemic can be understood as an the answer for this scenario. When there is an event so large in the world touching on some of the main influences color experts study such as: significant world topics and economic and societal impacts, trends can and will be seen in years to come. As a result of 2020 being filled with nature seeking people, trends within the design industry were impacted. Trending color palettes following 2020 have been filled with earthy green and brown nature colors, bringing a sense of nature into homes across the globe.
Human Impacts on Color Trends:
Although the world and economic trends have an impact on favored colors for 2024, people also play a large role on influencing color trends. In 2023 I traveled to the National Kitchen and Bath Association's largest design expo. At this expo, designers in all practices big and small, traveled from around the world to view unreleased interior design products, materials, colors, hardware from top and upcoming brands. When color trend predictions are determined for the upcoming year, designers have the ability to influence the industry and gain insight through conventions. Designers at this expo were able to vote on many hues, ultimately assisting in deciding multiple top brands "color of the year," such as Kohler's, shown above. Design conventions and expo's such as "KBIS" are places where companies will send color experts to glean information and insight on predicted colors for the upcoming year from fellow designers and top scale design firms, before the colors are released. Many Interior Designers will also rely on their favorite influential designer's blogs, instagram posts, articles and more featuring their favorite predicted colors of 2024. Seeking advice from prominent, trusted paint brands who have color experts researching the most popular and desired colors for the upcoming year can also be utilized as a supportive tool for designers. Top colors are advised by color experts to utilize in clients' homes, offices and workplaces, to create a fresh space from a palette of possibilities the new year brings.
The Top Color Trends of 2024:
How "The Colors Of The Year" Can Be Incorporated Into Homes:
VIRIDIS by Graham and Brown is a versatile but intricate shade of green, announced by many trusted designers as a trending color for 2024. This shade can be used in small or large rooms to construct a cozy, inviting feeling while also introducing a color capable of standing alone. Viridis can be complimented with forestry wall coverings, as well as soft decor and similar shades of green.
Limitless by Glidden holds all of the power of being the primary color yellow, however this shade offers a neutral core. As homeowners grow bored of existing neutral colors palettes, "limitless" introduces a way to step into a fun shade, while keeping a space neutral with existing decor. Limitless is a versatile inviting color, capable of transforming a dull kitchen and bath into a bright yet conventional space.
Cracked Pepper has been named the "color of the year" by BEHR and accepted by numerous designers listed as a favorite, "color of the year" in over ten design articles. Trends in 2024 direct homeowners to this moody and mature shade differing from the white neutral shades seen in years prior. Cracked Pepper is a bold color bringing a timeless statement to 2024, but also proves to be a color creating a soft, calm element. Cracked Pepper can be used to decorate or anchor any space in ones home.
Upward, along with many other shades of blue will dominate the design industry in 2024. Hues of blue were named the color of the year by Benjamin Moore, Sherwin-Williams, and Valspar. Upward blue is an energetic, timeless color. Sherwin-Williams wanted to take a step away from white neutral tones, by introducing an expressive yet still neutral blue. This shade of blue is adaptable and can be implemented into modern, boho, and traditional homes in 2024.
Sweet Embrace, announced as a trending color of the year by Dulux. Pink has been known as a feminine color but is quickly taking a stance in the contemporary design realm. Pink has often been seen as a girly color, however, futuristic trends of 2024 have led to designers introducing pink to create sophisticated spaces for everyone to enjoy. Pink wall coverings are a great way to achieve a transformative space while utilizing. Wether paired with gold, brown or green accents, pink can fit all styles and seasons.
Sources:
Buiano, M. (2023, October 13). Here’s every color of the year (so far) to inspire your home painting projects in 2024. Martha Stewart. https://www.marthastewart.com/paint-colors-of-the-year-2024-7974319
Tim Nelson, M. S. (2024, January 1). These are the 11 colors paint companies predict will rule interiors in 2024. Architectural Digest. https://www.architecturaldigest.com/story/these-are-the-9-color-of-the-year-picks-that-companies-are-predicting-will-rule-2022
2024 color trends that designers predict will dominate our homes. (n.d.). https://www.housebeautiful.com/room-decorating/colors/g46127995/color-trends-2024/
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